Audience Engagement

Montgomery County Public Schools (MCPS)

After just one school year, I significantly increased the engagement, followers, impressions and reach across the district's social media accounts, surpassing industry benchmarks in the education sector. This data is obtained from Hootsuite.

Here are some Instagram Reels that I created and posted that surpassed standard post enagement rates in the education sector:

I created a presentation for Athletics Specialists (AD) Leadership Week in which I led four 25 minute sessions on social media best practices for athletic directors. The Powerpoint includes content ideas for Instagram, Facebook, and Twitter (X). Each platform is also segmented by target audience for ideal messaging.

AMC Networks.

I led the social media campaign for the final season of A Discovery of Witches on Sundance Now which resulted in 255 average engagements and 707.2k video views in January 2022. Overall, the service earned 18.9K engagements in January 2022, +52% ahead of December 2021. You can view the results here, which was presented in front of AMC Networks leadership and staff.

I edited and published Instagram Reels that collectively garnered over 8+ million views, 349k+ likes, 1000+ comments on the Sundance Now account. You can see them below:

FOX43

As a multi-platform content producer, below are slides I created for @FOX43’s Instagram and Facebook stories to connect with our audience in an innovative manner. I have a passion for developing tap-to-advance stories, and I think it’s an informative and interactive consumption format for audiences. These stories have led to an increase of traffic on the FOX43 website and Instagram and Facebook story uploads.

More Instagram and Facebook story slides:

During Hurricane Ida, I was tasked with reviewing and posting user-generated content of storm damage. Our audience submited the media to the FOX43 app. It would then appear in our content management system for review. I reviewed every submission: ensuring there was a proper location listed, a name for attribution and legitimacy through reverse image search. Some of this media was incorporated in our newscast, digital and social channels. The webpage featuring the content performed very well, according to Google Analytics.

I also created an Instagram/ Facebook story below which included the images:

USA TODAY

I pitched, filmed and starred in USA TODAY TikTok’s. I also helped strategize content by studying the platform and USA TODAY’s analytics on the site. Example TikTok’s are here and here.

Every week, USA TODAY spotlights a pet on their main Instagram account. Readers just have to submit photos or videos, along with a short caption to petoftheweek@usatoday.com. As an emerging social media platforms intern, I selected the featured pet after reviewing each submission and I created and scheduled the weekly post.

These pet of the week posts always over-performed on CrowdTangle. An example post below:

I also helped create and schedule Instagram posts on crowd-sourced content by choosing beautiful photography to be featured on @USATODAY and @yourtake account. An example post below:

I guided the relaunch of the @usatodaycars Instagram account which had been inactive for months. I used CrowdTangle to identify car photos that over performed on Instagram. I implemented those ideas through creating and scheduling posts based on the time when our audience were the most active on Instagram. In two months, the account gained over 2,500 followers, reached over 1,800 accounts and accumulated over 7,000 impressions. An example post below:

I covered the Smithsonian’s Night of the Living Zoo, an adult Halloween party, for Instagram story (11,000+ views). I also covered the National Christmas Tree Lighting Ceremony for Instagram story (7,000+ views).

I wrote the leading item on Oct. 15 for the organization’s news digest: “5 things you need to know” about the fourth Democratic presidential debate. It can be viewed here.

University of Maryland Libraries

As social media outreach assistant, I pitched a Women’s History Month campaign to highlight alumna who have broken barriers.

This first post features Elizabeth Hook, the first woman to graduate from the university with a four-year degree. The second post is Elaine Johnson, the first African-American woman to graduate from the university with a four-year degree.  I used Adobe After Effects to create the cinematic push out effect.

I also pitched an Instagram story in honor of spring time that displayed throwback images of the university’s students enjoying outdoor traditions. I created the story using Adobe After Effects. You can watch the story below that is optimized for mobile viewing on Instagram.